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LUJU MEDIA ACCREDITATION NOW OPEN
The Standard Bank Luju Food & Lifestyle Festival is a major media event that attracts media practitioners and journalists from newspapers, magazines, news services, radio and television stations and networks, including relevant online publications, across the region. Travel, food and fashion writers are encouraged to apply.
Media Accreditation closes Thursday, 17 July, 2025.
Through culinary showcases by celebrity chefs, and fabulous fashion designs inspired by the Luju ethos, “A Return to the African Future”, the festival celebrates the sophistication and elegance of African vintage style, creative design and delicacies. Thousands of festivalgoers will once again #EatSwayLove and relish the beauty of our heritage and culture, in all its Afro-futuristic boldness.
Please note that a form has to be filled out for each journalist, for pre-event submission to the Ministry of Information, Communications and Technology. The Standard Bank Food & Lifestyle Festival reserves the right of final accreditation.
Enquiries may be directed to communications@house-on-fire.com
Congratulations to Justina Bain and King Terry for making it to the finals of the Pick N Pay Luju Cook-Off! We look forward to seeing them go head-to-head live at 11am Saturday 1st October in the House On Fire Amphitheatre at the festival. Finalists were selected through a combination of an instore pre-cookoff activation and public voting process on social media.
At the Festival, celebrity food enthusiast Somizi Mhlongo will lead an Afro-Fusion cooking showcase using 100% PnP Luju Pantry ingredients. Drawing inspiration from the celebrity showcase, the finalists will be challenged to recreate the gourmet dish, adding their own African flair, in a bid to win the title of PnP Luju Cook-Off Master Chef. Over E20,000 worth of prizes to be won!
Accredited media personnel will receive free Media Passes for reporting on the festival.
Media Accreditation is ONLY for media personnel involved in content collection and distribution during the festival. Drivers and support staff will not get media passes.
Only applications from journalists working for established and reputable outlets will be considered.
Media accreditation is NOT transferable. Please designate in the commissioning letter a maximum of 2 media personnel you want on stand-by in case of a need for substitution and submit application forms for them as well.
Media Passes ALLOW entry into the Luju Gardens and Premium Lounge areas, the photography / videography pit in front of the stages and the Media Hub. Please be careful of the pyrotechnics / fireworks when taking photos from the pit.
Media passes DO NOT ALLOW access to onstage, side stage, backstage or other secure areas. Accredited journalists may not enter these areas under any circumstances unless it has been arranged with the festival management beforehand.
Accredited media will be able to attend media press conferences and request interviews with artists, which will be arranged by the Luju Media Liaison.
The designated Media Hive, equipped with wireless internet, is the festival hub for media information and interviews. Note that limited bandwidth will be available.
For legal and safety reasons, the festival has a strict NO DRONES policy. The only exception is for the festival’s own content collection teams
Media accreditation does NOT include any travel or accommodation unless specifically pre-arranged with the Standard Bank Luju Food & Lifestyle Festival. Please ensure you book your own accommodation in good time as nearby lodgings fill up quickly. Accredited journalists may want to consider purchasing camping passes.
The festival reserves the right to eject members of the press who do not follow these rules.
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