The Standard Bank Luju Food & Lifestyle Festival is a family-friendly feast of culinary exploits, high-end fashion and Afro-centric music, celebrating the sophistication and elegance of African heritage.
TRADER APPLICATIONS
The Standard Bank Luju Food & Lifestyle Festival invites suitable candidates to apply to trade in the festival’s Culinary, Fashion and children’s Beehive spaces.
The Luju Food Garden welcomes speciality vendors that offer a delectable range of authentic culturally diverse flavours.
The Luju Fashion Café Marketplace showcases the best of Eswatini Design, Beauty and Fashion.
The kids-oriented Luju Beehive welcomes vendors looking to provide exciting and engaging entertainment and food for children of all ages.
Experiential Services applications are available for traders looking to enhance the festival experience for our guests.
Applications close 30th June, 2025. Final trader selection will be made by 11th July, 2025. Due to the volume of applications, only successful applicants will be contacted. Traders will need to incorporate the Luju 2025 themes into their products and services.
The application process is all online.
FULL FESTIVAL Programme
stages
Standard Bank Luju Main Stage
Set against a breath-taking backdrop of endless cane fields and rolling hills, the Standard Bank Luju Main Stage hosts an inspired array of Afroccentric sounds by headlining musical talents from Eswatini, the region and beyond.
The Mastercard Stage
The Mastercard Stage features live music performances, culinary showcases and the Mastercard Luju Fashion Show which showcases collections by regional designers from Eswatini, Lesotho, Mozambique, South Africa, Zambia and Namibia.
The Buzz
The House on Fire Amphitheatre will be buzzing with contemporary DJ sounds in this new, high-energy stage, brought to you by Explorers Craft Spirits and fueled by their ever-popular smash burgers!
Taste of Mozambique
This year’s regional showcase focuses on Mozambique, with the House On Fire Amphitheatre transformed into an eclectic, vibrant space offering an Afro-guese (African Portuguese) experience. Supported by Freshlyground Restaurant, “Taste of Mozambique” provides a unique platform for festivalgoers to interact with the food, fashion, music, and rhythms of the colorful African coast, as well as a taste of Brazil in the caipirinha bar.
Mastercard Stage
The Mastercard Stage features live music performances, culinary showcases as well as the Standard Bank Luju Fashion Runway regional collaboration between Zimbabwean, Swati, Sotho and Mozambican creatives.
Festival Hives
Premium Lounge
A bespoke, executive lounge offering a la carte style menu and wait service. Supported by Malandela’s Restaurant, Malandeli delicatessen, Cork & Co. wine club, this space not only brings an exclusive, wide range of wine and charcuterie pairings but also gives prime views of the stage and a panoramic experience of the festival offerings.
Fashion Café
The Fashion Café will once again be showcasing the best of Eswatini Design, Beauty and Fashion, while shining a lens on how African heritage shapes and influences how we express our identity through the past, and into the present and future. It provokes us to consider what role fashion, design and popular culture play in shaping our collective future. The Fashion Café is brought to you by Dala Spaces.
Premium Lounge
A bespoke, executive lounge with prime views of the stage and a panoramic experience of the festival arena. Indulge in an exclusive range of wine and charcuterie pairings, à la carte menu and wait service supported by Malandela’s Restaurant, Malandeli delicatessen and Cork & Co. wine club.
Heritage Food Garden
Journey through this hive of traditional tastes, distinct cultural cuisine and nostalgic dishes prepared by local and regional vendors using authentic techniques and food artefacts. This space is complemented by a bar and supported by Rhodes Food Group.
Fashion Café
An artistic hub of Eswatini’s boundless creativity and craftsmanship, the Fashion Café offers a curated selection of high-end fashion, indigenous beauty products and artisanal designs by creative entrepreneurs from Eswatini and across the region. The Fashion Café is brought to you by Dala Spaces.
Beer Garden
A specially curated hive highlighting premium brews and supported by a beer-infused pop-up restaurant menu. This space is supported by Stella Artois and offers a selection of tastings, food pairings and beer demos.
The Grapevine Wine Saloon
A celebration of all things wine! Supported by KWV, the Grapevine Wine Saloon experience explores some of the top wines from a selection of KWV wines, with expert sommelier-led tastings and food pairings.
Corporate Bazaar
Experience a broad range of innovative and interactive concepts and activities at the Corporate Bazaar. Look out for fun games and competitions, and get to know a little bit more about the amazing corporations that support the Luju festival!
The Beehive
Home to the Luju Junior Cook-Off Competition, the Beehive is a sweet escape for children and their parents. With a myriad of age-appropriate and creative hands-on activities, youngsters also enjoy healthy treats packed with flavour.
The Beehive
The Beehive is a space where children, and their parents, can safely participate in a myriad of age-appropriate, stimulating, and hands-on activities. In between getting active and creative, youngsters can also enjoy healthy treats packed with flavour.
The Beehive
The Beehive is a space where children, and their parents, can safely participate in a myriad of age-appropriate, stimulating, and hands-on activities. In between getting active and creative, youngsters can also enjoy healthy treats packed with flavour.
